Boring Magic
Helping you build products and services that meet people’s expectations. No hype, no fluff.
Good, straightforward stuff that just works.
About Boring Magic
Boring Magic is a digital product consultancy run by Steve Messer. Working independently or alongside others, we make online things better for everyday people.
Our specialty is thinking big but starting small, and making complex or tedious things more simple. The unsexy stuff that needs to get done in modern life: like claiming tax credits, registering for financial support, or finding somewhere to live. We exist to make these things better, to make the boring feel like magic.
What we do
We look at what you’re doing, how, and what you want to achieve. And then we take steps forward together.
That might mean:
- reviewing your vision or strategy
- storytelling and narrative strategy
- setting up your product foundations
- helping you develop your product roadmap
- getting a new thing off the ground (0 → 1)
- progressing a thing to its next stage (1 → n)
- reviewing your product operating or delivery model
- catalysing delivery teams, or
- training, coaching and mentoring.
If you need a designer or a developer too, we can tap into our network.
Look at our services for more detail.
Who we’ve worked with
You might be from government, a local authority, the third sector, a large company or a startup. We’ve worked with organisations like yours before.
Check our case studies and a portfolio of notable projects.
Testimonials
Boring Magic often helps when the work is complex, sensitive or stuck. That might mean stabilising delivery, improving how a team works, turning an unclear brief into a useful product direction, or helping people move forward with more confidence.
- Supported delivery of high-profile GOV.UK Design System work, including Exit this Page, WCAG 2.2 guidance updates and GOV.UK Frontend v5.
- Helped safeguard critical milestones across planning.data.gov.uk and Extract for MHCLG.
- Helped turn technical AI and data briefs into product work focused on real organisational problems.
“Steve and I tackled every challenge together. He brought innovative ideas and approaches to our work, helped us improve how the team worked, and supported delivery of high-profile projects.”
Kelly Lee, Lead Delivery Manager for GOV.UK Design System
“Steve’s contribution to the MHCLG work was a masterclass in seamless integration and high-stakes delivery. He neutralised a significant capability gap, maintained momentum during a critical leadership transition, and deeply impressed the client.”
Steven Sampson-Jones, TPXimpact
Read more about what people say about working with Boring Magic.
Start a chat
Get in touch about your project and we’ll see if we can help.