# Boring Magic > Product and design consultancy. Helping you build products and services that meet expectations. No hype, no fluff. Good, straightforward stuff that just works. - [llms-full.txt](/llms-full.txt): Complete contents of all pages ## Pages - [Sport England](/project/sport-england.md): Docs for the Sport England project with Register Dynamics and Oxford Insights. - [Boring Magic](/index.md) - [Methodology](/project/sport-england/methodology.md): The approach we took to our work, and what we’d improve for next time. - [Principles](/project/sport-england/principles.md): Principles grounding our work with Sport England. ## Case Studies - [Improving delivery for GOV.‌UK Design System](/case-studies/improving-delivery-for-govuk-design-system.md): Discover how we helped the GOV.UK Design System double their release rate in half the time. - [Establishing foundations and scaling planning.data.gov.uk](/case-studies/establishing-foundations-and-scaling-planning-data-gov-uk.md): How our strategic product leadership helped a government data platform grow and scale. - [Leading Extract, an AI product innovation on planning.data.gov.uk](/case-studies/leading-ai-product-innovation-on-planning-data-gov-uk.md): Using breakthrough innovation to bring an AI-powered idea to life, with backing from the Prime Minister. - [Rapid AI prototyping at Sport England](/case-studies/rapid-ai-prototyping-at-sport-england.md): How Boring Magic turned a vague AI brief into working prototypes at Sport England, within real policy and delivery constraints. ## Pages - [Academy](/academy.md): Learning materials and courses for product managers, service designers and government digital teams. - [Blog](/blog.md): A journal sharing what we’ve learned, thoughts, useful tools and approaches, plus commentary on digital product design. - [Case studies](/case-studies.md): Stories from helping clients meet their goals. Gain insight into how we work and our values. - [Contact](/contact.md): Get in touch with Steve at Boring Magic to chat about working together. - [What we’re doing now](/now.md): What we’re working on now and our availability for other clients. - [Product management & service design consultancy services](/services.md): Experienced product management consultant and service design expert. From product strategy and discovery to team leadership and delivery. UK-based, working remotely, hybrid or in office with government, startups, and scale-ups. - [What people say about working with Boring Magic](/testimonials.md) ## Blog Posts - [Design sprint at DLUHC](/2024/05/18/design-sprint-at-dluhc.md): For the last five days, we’ve been looking at how we can make it easier for local planning authorities (LPAs) to provide data to our specifications. - [Using quarters as a checkpoint](/2024/08/23/using-quarters-as-a-checkpoint.md): Breaking your strategy down into smaller, more manageable chunks can help you make more progress sooner. The quarterly checkpoint is a useful block of time. - [Going faster with Lean principles](/2024/09/20/going-faster-with-lean-principles.md): Software teams are often asked to go faster. By embodying Lean principles, we can improve focus and speed up. - [Our positions on generative AI](/2024/12/08/our-positions-on-generative-ai.md): Given the hype around artificial intelligence, we wrote down our positions on the technology. Here’s a few ideas we’ll bring to the table. - [Tips on doing show & tell well](/2025/01/30/tips-on-doing-show-and-tell-well.md): A show & tell done well fosters collaboration, transparency, and continuous improvement within the team and with stakeholders. Here’s some tips to help. - [You don’t have to do fortnightly sprints](/2025/04/16/you-dont-have-to-do-fortnightly-sprints.md): How to break away from traditional two-week sprints and find autonomy, frequent software releases and increased team happiness. - [Metrics, measures and indicators: a few things to bear in mind](/2025/05/08/metrics-measures-and-indicators.md): Metrics, measures and indicators help you track and evaluate outcomes. They can tell us if we’re moving in the right direction or not. Here’s some guiding principles. - [How to work better](/2026/01/09/how-to-work-better.md): These feel like good principles for all sorts of work, especially work that involves other people. - [Showcasing previous projects](/2026/01/28/showcasing-previous-projects.md): Have a look at case studies of work we’ve done in the past. - [Recap of the AI Leaders panel, January 2026](/2026/02/04/recap-of-the-ai-leaders-panel.md): Thoughts on how artificial intelligence is reshaping day-to-day work on digital teams in government. - [Reality drift](/2026/04/02/reality-drift.md): AI-generated reports can look credible, structured...and be completely wrong. When the outputs feeding your strategy are subtly off, your decisions will be too. This is reality drift – and it’s quieter than you’d expect. ## Services - [Building and launching](/services/building-and-launching.md) - [Catalysing delivery teams](/services/catalysing-delivery-teams.md) - [Designing your value architecture](/services/designing-your-value-architecture.md) - [Discovery and prototyping](/services/discovery-and-prototyping.md) - [Product consultancy for government digital services](/services/government-digital-services-product-consultancy.md) - [Leading a team](/services/leading-a-team.md) - [Reviewing your product operating or delivery model](/services/reviewing-your-product-operating-or-delivery-model.md) - [Reviewing your vision or strategy](/services/reviewing-your-vision-or-strategy.md) - [Setting up your product foundations](/services/setting-up-your-product-foundations.md) - [Storytelling and narrative strategy](/services/storytelling-and-narrative-strategy.md) - [Training, coaching, mentoring](/services/training-coaching-mentoring.md)